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TRAFFIC PROMOTION COOPERATION AGREEMENT
This Agreement is entered into by and between Radi Credit Limited (Party A) and the Partner (Party B).
Parties
1. Nature and Purpose of Cooperation
1.1 The purpose of this Agreement is for Party B to promote Party A’s digital credit products and refer potential users to Party A through approved channels.
1.2 The Parties expressly agree that this cooperation is strictly limited to marketing and user referral and does NOT constitute any agency, partnership, joint venture, or joint lending relationship.
1.3 Party B shall only direct users to platforms, links, or systems designated by Party A.
1.4 Party B shall NOT participate in or influence any of the following activities:
- Collection, storage, or processing of user data
- Credit assessment or approval
- Loan disbursement
- Repayment management or debt collection
1.5 Party A shall independently conduct all lending-related activities and bear all associated risks and liabilities.
2. Technical Support
2.1 Party A shall provide necessary technical support, including:
- API or tracking link integration
- Marketing materials and product descriptions
- Technical documentation and onboarding support
2.2 Party A reserves the right to update systems, interfaces, or product terms. Party B shall cooperate with such updates.
3. Rights and Obligations
3.1 Party A
- Independently manages all lending operations
- Bears all credit, operational, and regulatory risks
- Has the right to review and approve all promotional materials
- May require modification or removal of non-compliant content
- May suspend or terminate cooperation upon non-compliance
3.2 Party B
(1) Promotion Compliance
Party B shall only use materials approved by Party A and shall NOT:
- Make false, misleading, or exaggerated claims
- Guarantee approval, loan amount, or processing time
- Misrepresent Party A’s identity or licensing
- Engage in deceptive, aggressive, or unlawful marketing
(2) Data Protection and Non-Access
Party B shall:
- NOT collect, store, process, or access any user data
- NOT create forms or tools to capture user information
- NOT intercept, monitor, or analyze user data
Party B acknowledges it is neither a data controller nor a data processor.
(3) Subcontracting Restriction
- Party B shall not subcontract or resell traffic without prior written consent
- Party B is fully responsible for all sub-channels or affiliates
(4) Legal Compliance
Party B shall comply with all applicable laws, including:
- Advertising laws
- Consumer protection laws
- Data protection regulations
4. Commission and Settlement
4.1 Commission shall be calculated based on agreed metrics (e.g., qualified users or successful disbursement).
4.2 Settlement terms:
- Reconciliation by the 5th of each month
- Payment by the 10th
4.3 Payment method: Bank transfer or agreed method.
4.4 Party A may withhold or deduct commissions in cases of:
- Fraudulent or invalid traffic
- Non-compliant promotion
- User complaints or regulatory risks
5. Data and Privacy
5.1 Party A is the sole data controller.
5.2 Party B shall have no rights to access, use, or analyze user data.
5.3 Party A shall ensure compliance with applicable data protection laws.
6. Advertising and Brand Compliance
6.1 Party B shall use only materials approved by Party A.
6.2 Without prior written consent, Party B shall NOT:
- Use Party A’s name, logo, or trademarks
- Register domains, apps, or accounts using Party A branding
- Create unauthorized promotional materials
6.3 All promotions must:
- Clearly identify Party A as the lender
- Accurately disclose loan terms
- Comply with platform policies (e.g., Google, Meta)
6.4 Party A may require immediate removal of non-compliant content.
7. User Communication and Complaint Handling
7.1 Party B shall NOT:
- Provide customer service
- Handle loan-related inquiries
- Communicate with users regarding lending matters
7.2 All user communication shall be handled by Party A.
7.3 If Party B receives complaints, it shall:
- Immediately forward to Party A
- Not respond substantively
7.4 Party B shall not make commitments on behalf of Party A.
8. Anti-Fraud and Traffic Quality
8.1 Party B shall ensure all traffic is genuine.
8.2 Party B shall NOT engage in:
- Fake users or fabricated leads
- Bot traffic or click farms
- Undisclosed incentivized traffic
8.3 Party A may reject invalid traffic and cancel related commissions.
9. Audit Rights
9.1 Party A may audit Party B’s promotional activities.
9.2 Party B shall provide:
- Traffic sources
- Channel structure
- Marketing materials
9.3 Non-compliance may result in suspension or termination.
10. Confidentiality
10.1 Both Parties shall keep confidential:
- Business information
- Technical information
- Commercial terms
10.2 Party B shall not disclose commission structure or cooperation details.
10.3 Confidentiality survives termination.
11. Indemnification and Liability
11.1 Party B shall indemnify Party A against losses arising from:
- Regulatory penalties
- User complaints
- Misleading advertising
- Data violations
- Sub-channel misconduct
11.2 Compensation includes:
- Direct and indirect losses
- Legal fees
- Reputational damage
11.3 Party A may withhold payments to offset losses.
12. Intellectual Property
12.1 All IP rights belong to Party A.
12.2 Party B is granted a limited, non-exclusive, revocable license.
12.3 Upon termination:
- All usage must cease
- All materials must be removed
13. Regulatory Compliance
13.1 Party A may modify or terminate cooperation due to regulatory requirements.
13.2 Party B shall cooperate with regulatory inquiries.
13.3 Party B bears liability for violations caused by its actions.
14. Disclaimer and Limitation of Liability
14.1 Party A does not guarantee:
- Approval rates
- Conversion rates
- Profitability
14.2 User relationship is solely between Party A and users.
14.3 Party B is not an agent of Party A.
15. Term and Termination
15.1 Term: One (1) year.
15.2 No automatic renewal.
15.3 Either Party may terminate with 30 days’ notice.
15.4 Party A may terminate immediately if:
- Breach by Party B
- Insufficient traffic
- Compliance risks
15.5 Upon termination:
- Promotion must cease immediately
- Settlement subject to compliance review
16. Force Majeure
Neither Party shall be liable for delays due to events beyond control, including:
- Government actions
- Regulatory changes
- Natural disasters
- Network failures
17. Governing Law and Dispute Resolution
17.1 This Agreement shall be governed by the laws of [Insert Jurisdiction].
17.2 Any dispute shall be submitted to [Insert Arbitration Institution].
17.3 The arbitral award shall be final and binding.
18. Miscellaneous
18.1 Entire Agreement: This Agreement constitutes the entire agreement.
18.2 Amendment: Any amendment must be in writing.
18.3 Severability: Invalid provisions do not affect the remainder.
18.4 No Waiver: Failure to enforce rights does not constitute waiver.
19. Signatures
IN WITNESS WHEREOF, the Parties have executed this Agreement:
Party A: Radi Credit Limited
Party B: __________________________
Built for the Modern Lender
Fast Deployment
Launch your lending product in weeks, not months. Our modular API first architecture handles the heavy lifting while you focus on the market.
AI-Powered Risk
Advanced scoring tailored for the Kenyan market. Leverage alternative data and machine learning to predict repayment behavior with precision.
M-Pesa Integrated
Automated disbursements and repayments. Fully integrated with STK Push and B2C channels for a frictionless borrower experience.
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Real-time Growth Metrics
Monitor loan volume, repayment ratios, and churn in one unified view.
Automated Compliance
Built-in CBK reporting and KYC verification workflows as standard.
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